Julienne | Striped Midi Dress – Effortless Comfort, Everyday Confidence
Finally — a dress that keeps you cool, confident and effortlessly put-together.
- Soft, breathable fabric.
- A flattering A-line shape that skims your tummy & hips.
- Sleeves that cover — without heat or heaviness.
Made for real 45+ women who want comfort and style.
Flattering. Airy. Effortless.
✔ A-line silhouette — smooths tummy & hips, never shapeless
✔ Sleeves that cover the arms — gentle, confident coverage
✔ Cotton-linen look fabric — breathable & cool
✔ Machine washable — wrinkle-friendly & low-maintenance
✔ Handy side pockets — phone, glasses, keys
✔ S-4XL — relaxed, flattering fit
✔ Easy to dress up or down — sandals, sneakers, jackets
⭐⭐⭐⭐⭐ Top Rated
“I was tired of dresses that were too tight or looked like a sack. This one feels light, covers my tummy and arms, and still gets me compliments. I feel good in it — whether I'm having coffee with friends or running errands.” — Helen M.
Add to Bag — Feel Confident from the First Wear
✔ Free Delivery
✔ 30-Day Money-Back Guarantee

That ‘Exhale’ Feeling
You slip it on…
and instantly feel the lightness, the coverage, the comfort.
That’s The Julienne Dress.
- It floats.
- It breathes.
- It softens your shape — without cling, squeeze or fuss.
Your Dream Outcome
✔ Comfort in your real, everyday body
No pulling. No tight spots. No worrying about angles.
✔ Polished without trying
The combination of stripes, buttons & A-line flow = instant put-together.
✔ Cool & breathable
Perfect for warm days or busy mornings.
✔ Fits your shape now
Not who you were — who you are.
✔ Real compliments
“You look lovely today.”
And you didn’t even try.
🎁 Today Only Bonus
✨ FREE Delivery + 30-Day Money-Back Guarantee
✨ Limited-Time Offer (sizes selling out fast)
⚠️ Low Stock Alert
Bestselling sizes (S-2XL) go quickly.
Once sold out — this style will not restock soon.
If your size is here, now is the time.

Why You’ll Love The Julienne Dress
✔ Smooths & flatters, without clinging
✔ Pockets (!) — practical & discreet
✔ Breathable all-day comfort
✔ Perfect for casual → chic styling
✔ No ironing — easy wash & wear
✔ Your new “feel-good” everyday dress
It doesn’t just look good —
it feels effortless the moment you slip it on.
Before
• “Dresses cling to my tummy or arms.”
• “Everything is either too tight or too boxy.”
• “I get hot in most fabrics.”
• “Nothing feels flattering and comfortable.”
• “I’m tired of dresses that don’t suit my shape anymore.”
After (with The Julienne Dress)
• “This skims beautifully — nothing clings.”
• “My arms feel covered but not hot.”
• “I feel light, cool, and confident.”
• “I look put-together instantly.”
• “This has become my everyday favourite.”
The transformation is instant —
and you feel it all day.

Made for Warm Days
The Julienne fabric was chosen for:
✔ Breathability
✔ Lightweight comfort
✔ Gentle stretch
✔ Soft movement
✔ Wrinkle-friendly ease
Perfect for market mornings, lunches, errands, travel days and breezy afternoons.
Features & Details
• Type: Midi dress with button detail
• Material: Soft breathable poly-linen look
• Fit: Relaxed A-line, 3/4 sleeves
• Length: Below knee for elegant coverage
• Pockets: Yes — side pockets
• Sizing: S-2XL
• Care: Machine washable, wrinkle-friendly
Loved by 115,000+ women
⭐⭐⭐⭐⭐ “Cool, light and flattering.” — Robyn, 57
⭐⭐⭐⭐⭐ “The perfect sleeves for me.” — Janette, 63
⭐⭐⭐⭐⭐ “My new go-to for warm days.” — Fiona, 54
❓ FAQ
True to size?
Yes — relaxed A-line fit.
Breathable?
Absolutely — ideal for warm weather.
Wrinkle-prone?
No — easy-care, wrinkle-friendly.
Ironing needed?
No — wash, hang, wear.
Ready to Feel Cool, Confident & Effortlessly Stylish?
👉 Add The Julienne Dress to Your Bag — feel the difference instantly.
🎁 FREE Delivery + 30-Day Money-Back Guarantee
⏳ Popular sizes sell out fast — don’t miss yours.
Free premium shipping
We ship using a secure premium shipping method, including tracking, so you can rely on the most reliable service. Currently, we offer this premium shipping for free, take advantage of this offer while it's available!
30 day money back guarantee
Doesn't fit? No problem! You can exchange or return it anytime, with a 30-day return policy.
OUR CUSTOMERS TELL IT BETTER THAN WE DO
A message from the owner
We're celebrating 15 years with heartfelt savings just for you. Explore our newest favourites or rediscover the pieces our customers love most, this event applies to every collection.
Enjoy up to 80% off the entire store and explore timeless items designed to bring warmth, comfort, and effortless confidence to your everyday style. From cozy essentials to refined statement pieces, every item is included in this exclusive 15th Anniversary celebration.
But don't wait too long - these Anniversary Savings are only available for a limited time. Treat yourself to the styles you love at prices you'll truly appreciate.
With Love ♡
Felice's Fashion
Fifteen years wouldn't mean a thing without you. So here's our thank you: extra savings on top of the discounts already live across the site (up to 80% off).
- 2 items: 10% extra off
- 3 items: 15% extra off
- 4 items: 20% extra off
- 5 items: 25% extra off
Discounts apply automatically at checkout. Mix & match from our Anniversary Sale while supplies last.
Free Shipping
We offer Free Shipping with Canada Post for maximum customer comfort. Your satisfaction is important to us, which is why we offer smooth and free delivery.
30-Day Return Guarantee
Your satisfaction is our focus. Our 30-day return policy guarantees you maximum flexibility and the best shopping experience.
100% Secure Payments
We offer you a variety of secure payment options. Pay easily and enjoy a safe shopping experience.